February 5, 2023

How Landing Pages Work On Your Site

Typing on a laptop

You’ve likely been to a website and clicked on a link that brought you to a different part of that website. That link is known as a “landing page.” A landing page is any web page that appears in response to clicking on an online search engine result or an online advertisement.

Business owners often use landing pages to drive conversions, or website visitors to take a desired action such as signing up for a newsletter, subscribing to a service, or making a purchase. A well-crafted landing page will guide visitors toward conversion by providing relevant information and incentivizing the desired action.


The most important factor in crafting an effective landing page is relevance. The headline and subheadings should be clear and concise, and they should directly address the needs of your target audience. Your copy should be free of grammar and spelling errors, and it should be persuasive without being overly “salesy”.

Your landing page should also include strong calls-to-action (CTAs), which are buttons or links that encourage visitors to take the desired action. CTAs should be visible and use persuasive language such as “Sign up now,” “Subscribe,” or “Buy now.”

Including images or videos on your landing page can also be effective in driving conversions, as they can help illustrate your products or services in action. However, you’ll want to make sure that any images or videos you include are relevant and add value; otherwise, you run the risk of turning off potential customers.


A well-crafted landing page is an essential tool for driving conversions on your website. By creating relevant and persuasive copy and including strong calls to action, you can guide visitors toward taking your desired action. Including relevant images or videos can also be helpful in driving conversions.